App empowers cotton farmers in Brazil

:: Wednesday, August 23, 2023 :: Posted By Eduardo Saldanha

Brazil, renowned for its thriving cotton industry, faces a pressing challenge that can impact crop yields and profitability: Boron deficiency. This micronutrient deficiency, which affects cotton crops, demands timely identification and appropriate intervention. To equip farmers with valuable tools for combating this issue, the Cotton App empowers cotton farmers across Brazil.

Understanding the role of boron in cotton cultivation

Boron is a crucial micronutrient required for the optimal growth and development of cotton plants. It plays a pivotal role in various physiological processes, including cell division, sugar transport, and protein synthesis. Adequate boron levels in the soil are vital for maintaining the structural integrity of plant cell walls, promoting flower and boll development, and enhancing seed and fiber quality.

The consequences of boron deficiency in cotton crops

When cotton plants suffer from boron deficiency, a range of detrimental effects ensue, ultimately compromising crop health and yield potential. Typical boron deficiency symptoms include stunted growth, distorted leaves, and poor flowering. The development of bolls is severely affected, leading to reduced fiber quality and lint yield. For cotton farmers in Brazil, addressing this deficiency promptly is imperative to maximize productivity and financial returns.

Cotton app: A game-changer for farmers

The Cotton App is a cutting-edge mobile tool that revolutionizes how cotton farmers in Brazil manage their crops and tackle boron deficiency. Developed with an in-depth understanding of the challenges faced by cotton growers, this user-friendly and intuitive app empowers farmers to make informed decisions for their fields.

With advanced capabilities and management strategies, the Cotton App is a comprehensive one-stop solution for all aspects of cotton farming. It offers a wealth of knowledge and features, including cultivar comparisons, seed stand and sowing season cost calculations, as well as insights into fertilizers.

Key features of the app include:

  • Solutions for the entire cotton crop management cycle
  • Cost-reduction strategies, productivity enhancement, and improved fiber quality
  • Cultivar comparisons
  • Seed stand and sowing season cost calculations


We are a proud sponsor of the Cotton App. As a trusted leader in the industry, we deeply understand the significance of addressing micronutrient challenges in agriculture. By supporting this new tool, we reaffirm our commitment to assisting cotton farmers in making informed decisions and achieving healthier, more productive yields. This collaboration represents a significant stride towards fostering sustainable and resilient farming practices, ultimately benefiting the entire cotton farming community.

Embrace the future of cotton farming and download the Cotton App today!

Download the Cotton App on the Apple App Store
Download the Cotton App on from Google Play



U.S. Borax, part of Rio Tinto, is a global leader in the supply and science of borates—naturally-occurring minerals containing boron and other elements. We are 1,000 people serving 650 customers with more than 1,800 delivery locations globally. We supply around 30% of the world’s need for refined borates from our world-class mine in Boron, California, about 100 miles northeast of Los Angeles. Learn more about Rio Tinto.

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