Boron Expert

Javier Jusué de Olives

Javier Jusué de Olives

Senior Sales Manager, EIMEA


Javier has more than 20 years of experience in the industrial mineral sector across international agri-food and polymer markets. In addition, he has a deep knowledge of the distribution business. Javier manages our industrial and agriculture sales teams across Europe, Africa, the Middle East, and Southwest Asia.

Fluent in Spanish, English, Italian, and Catalan, Javier has a bachelor’s degree in business administration and management from the University of Barcelona in Spain. He also holds a PDD (Programa de Desarrollo Directivo) from IESE Business School and a certificate in international mergers and acquisitions (IM&A) from the Institute for Mergers, Acquisitions and Alliances (IMAA) in Austria.

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CRMA's affect on borate fertilizer supply

:: Thursday, May 2, 2024 :: Posted By Javier Jusué de Olives
CRMA's affect on borate fertilizer supply
European farmers have a new challenge: The Critical Raw Materials Act (CRMA), which states that no more than 65% of your annual consumption of a strategic raw materials, including borates, can come from a single third country.

U.S. Borax, part of Rio Tinto, is a global leader in the supply and science of borates—naturally-occurring minerals containing boron and other elements. We are 1,000 people serving 650 customers with more than 1,800 delivery locations globally. We supply around 30% of the world’s need for refined borates from our world-class mine in Boron, California, about 100 miles northeast of Los Angeles. Learn more about Rio Tinto.

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